Destiny, Fate, and Free Will in Shakespeares Macbeth Essay -- GCSE En

Macbeth  The Role of Fate   Fate plays an important role in Shakespeares Macbeth.  The weird sisters use fate to wreak havoc among the Scottish nobility.  Also, Macbeth and madam Macbeth tempt fate.  Later in the play, Malcolm, Macduff and the other revolutionaries try to alter fate.  Fate can be many things to many different people.   If one believes that fate is all-encompassing, indeed it becomes a perfect excuse for ones deeds.  Yet, to Macbeth fate was something far more complex.  Macbeth, upon seeing some truth in the witches prophecies, chose to believe all that they spoke and yet on occasion felt that he needed to give fate a hand          The weird sisters, consider that fate is not something to be overly concerned with, barely rather it is something to be enjoyed. However, their superior, Hecate, obviously thinks that it was important enough to discipline the weird sisters verbally for abusing it.& nbsp The weird sisters view fate as routinely as Macbeth views piss and bread.  In Macbeth, it seems, the witches can travel in and out of time at will.  Thus, they are able to both see the future and to change its very course.   When examined analytically, this faculty appears to be an illogical paradox, but Shakespeares great work is brimming with paradoxes, Fair is foul, and foul is fair(I.i.11).  The witches seem to already know the consummation of both Macbeths and Banquos respective fates.  However, they, for some reason unbeknownst to the audience, deem it necessary to interfere with this fate telling Macbeth and Banquo about their futures. Actions of this nature make it seem as if the... ...n was over again his downfall when he became terrified of MacDuff and lost the battle that resulted in his decapitation.          While fate can be viewed as something that cannot be altered, the only way a strong person would e ver use fate is to his or her advantage.  To use fate as a source of stability and grounds for faith in ones own self and ones own abilities is a positive use of fate.  However, becoming over-confident in or basing ones few momentous decisions on fate is not a wise undertaking as Macbeth learned.  Fate is like religion and any other belief based on intangible ideas it can be a good excuse to not take control of ones own life and responsibility for ones own decisions.  When fate supersedes free will in the order of importance, accordingly chaos is bound to follow.      

freedom of speech -- essays research papers fc

Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof or abridging the immunity of speech, or of the press -First Amendment, U.S. Constitution.     According to the First Amendment of the U.S. Constitution, one of the basic principles our country is based on is the freedom of speech. Because of this, as eras and ages have passed in this still young and growing country, this amendment has had a greater use then stated, as to just insure a citizen of this serious quite it is used and many times directed towards individuals who have suffered great injustices and forms of oppressiveness in the nation and their strive for liberation. However, what speech is much(prenominal) thus uses to give-up the ghost this liberation and freedom? What hidden phantom is it that can improve the reality of an individual being oppressed and transcend them from injustice in America? The resolving is none other than the slop e language. It is the use of this language, written and spoken, which has altered the subjectivity lived in the past, as well as today.      Take for instance the first authorized memorandum our country based its freedom on, in the The Declaration of Independence of the Thirteen Colonies. This document has laid the foundation of freedom and liberation from past oppression (British injustices)and in this country still existing today. However when viewing this document, one must take careful note of not only the theme of the document, rather the text itself to fully understand the genius and skill put forward in scribing such an influential document. For instance, a couple lines from the top, the author(s) state We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness (Declaration 1). First should be noticed the t ype of voice used in this segment of the document. From this passage, throughout the rest of the document, the voice is of plural (or as seen We hold...). With using We rather than The individuals of the colonies or such else, the author(s) intern portray an equal status with the reader, as not only a citizen rather as a peer. A second passage from this document which personifies the use of the English language in the str... ...ng this metaphor, especially in this context, King compares that to church bells and other form of peaceful bells that ring. As a result, seen once again, is this stirred up appeal through metaphorical analysis.     In conclusion, the English language has and still plays an essential role in the liberation of the past and the oppositions still faced today.. Since the starting time of the nations existence, through the civil rights movements, carrying over till today, the first amendment, with this English language, has proven to be of gr eat validity and importance. It can thus be concluded that the English language is essentially, the speech of freedom                                              Works CitedBreitman, George Malcolm X Speaks (pp. 23-44), (Ed). Published in 1965 by Grove Weidenfeld New York, NY. King, Martin Luther "I Have a Dream"delivered 28 August 1963, at the Lincoln Memorial, Washington D.C.

Establishing Excellence Essay -- American History, Colonists

The year 1620 marked the beginning of a new nation. Regardless of where they lived, the early colonists seemed to have one thing in common a tough, rugged individualism characterized by an independent nature and a desire for self-government Emigrants from England set forth across the Atlantic Ocean, on the Mayflower, embarked on their quest for better life. The Pilgrims founded the Plymouth colony in Plymouth, Massachusetts in celestial latitude of that year. Fear and danger masked their hopes and dreams while conquering obstacles such as starvation, disease, and harsh winters. Despite the fatalities at sea, the unexpected dangers of the new land killed nearly half(a) of the original crew. The 53 who remained witnessed the first ever Thanksgiving the following pin in 1621. William Bradford succeeded John Carver in 1622 as governor of Plymouth Colony. Finding themselves in an intolerable circumstance, some members separated from the church building of England and sought reform. The groups, known as the Pilgrims and Puritans soon found their way into the New World. The ostensible Puritans wished to purify their faith by applying the principles set by the Protestant Reformation (Settling for determinism, 2011, para. 1). They chose to remain within the church of England and work for reform, and supported the belief of setting an example of biblical righteousness in and out of church. Their leaders, highly trained scholars knowledgeable of the Scriptures, sought to bring the Church of England to a state of purity that matched Christianity in the same way Christ had (Settling for determinism, 2011, para. 3). The Puritans powerfully emphasized the communal righteousness of their entire congregation before God. Although the Puritans came to the States for relig... ...dom he longs for. Irvings piece incorporates many elements of the new American romanticism an stress on imaginations and emotions, an exultation of the common man, and an appreciation for external na ture. The Declaration of license focuses on the oppressions of the tyrannical king. Through the whimsical and fictionist tale, Irving parallels the real struggles of the American Revolution. This found freedom accentuates the maturing and development of America whereas Rip stays the same good-natured, whimsical fellow. Oliver Wendell Holmes figurative poem entitled rare Ironsides, written in 1830, strikes a chord with the truehearted masses of a young America. Within this poem, Holmes patriotically protests the decision of the monument of Navy to destroy the fighting ship the USS Constitution, popularly known as Old Ironsides. Establishing Excellence Essay -- American History, ColonistsThe year 1620 marked the beginning of a new nation. Regardless of where they lived, the early colonists seemed to have one thing in common a tough, rugged individualism characterized by an independent nature and a desire for self-government Emigrants from England set forth ac ross the Atlantic Ocean, on the Mayflower, embarked on their quest for better life. The Pilgrims founded the Plymouth colony in Plymouth, Massachusetts in December of that year. Fear and danger masked their hopes and dreams while conquering obstacles such as starvation, disease, and harsh winters. Despite the fatalities at sea, the unexpected dangers of the new land killed nearly half of the original crew. The 53 who remained witnessed the first ever Thanksgiving the following autumn in 1621. William Bradford succeeded John Carver in 1622 as governor of Plymouth Colony. Finding themselves in an intolerable circumstance, some members separated from the Church of England and sought reform. The groups, known as the Pilgrims and Puritans soon found their way into the New World. The ostensible Puritans wished to purify their faith by applying the principles set by the Protestant Reformation (Settling for determinism, 2011, para. 1). They chose to remain within the Church of England and work for reform, and supported the belief of setting an example of biblical righteousness in and out of church. Their leaders, highly trained scholars knowledgeable of the Scriptures, sought to bring the Church of England to a state of purity that matched Christianity in the same way Christ had (Settling for determinism, 2011, para. 3). The Puritans strongly emphasized the communal righteousness of their entire congregation before God. Although the Puritans came to America for relig... ...dom he longs for. Irvings piece incorporates many elements of the new American romanticism an emphasis on imaginations and emotions, an exultation of the common man, and an appreciation for external nature. The Declaration of Independence focuses on the oppressions of the tyrannical king. Through the whimsical and fictionist tale, Irving parallels the real struggles of the American Revolution. This found freedom accentuates the maturing and development of America whereas Rip stays the same good-na tured, whimsical fellow. Oliver Wendell Holmes figurative poem entitled Old Ironsides, written in 1830, strikes a chord with the patriotic masses of a young America. Within this poem, Holmes patriotically protests the decision of the Secretary of Navy to destroy the fighting ship the USS Constitution, popularly known as Old Ironsides.

Relationships Essay -- essays research papers

Relationships are one of the most unstable aspects of life today, no matter what two muckle are involved. How you feel about something or person can change within a day, an hour, or even a moment. Friends come and go, families get rupture apart, and boyfriends never last. Its all part of lifes cycle. And although we all wish we could do without, sometimes you never can.The hardest part of life is letting go. ontogeny up in the similar place for 17 years will give you friends that go way back. however guess what? Who you were 17 years ago isnt who you are today. People change. And yes, its sad and hard to ac dwellledge that, but its a fact of life. You can grow up with someone and at the same time grow apart. Why is that? Experiences shape how people are. Just because youve spent years with someone doesnt mean youve gone by means of everything with them. Yes youve been in that location for them when they needed to cry and someone to hold. only you cant understand how that e xperience affected them. You may think you do, because you know how you would react if that same situation happened to you. News flash You arent them so it doesnt really matter what you think. All you can try to do is just be there and help them through all the hurt and the pain, but sometimes that just isnt enough. Each of you goes your separate ways with nothing but memories left behind. And when that bungling moment arises when you do run into each other, all you have is Do you remember? and I cant believe and then its everyplace and youre on your way. You go back to your Pacelli 2house and shift through your pictures and remember all those once upon a times when you were younger. You jest as you re announce the time you both got stuck in the fence when the construction workers were chasing you out of the school. Now that was a fun time, you recall. But college happened and of course you promised youd enlistment in touch but then her parents got divorced and you had a new boy friend and it was just easier said then done. By the time the summer came you didnt even know each other anymore. Maybe you werent as good as friends as you thought. The relationship between friends is a very composite one at that. They are the people that may very well know you better than yourself. Theyve seen you at your best and theyve seen you at your worst n... ...r his phone call. But youre too scared to be without him because you dont want to be alone, and youre worried hes the best youll ever find. Of course, if he were the best he wouldnt ask you out to dinner and then cancel last minute, three nights in a row. He wouldnt call you from a party at his friends house the night you and him were supposed to go out to the movies. No, that wouldnt happen. He wouldnt stop by youre apartment to see if you wanted to go out to breakfast, but then not call you in an hour. Youre friends tell you that youd be better off alone, but you dont think so. You feel better persuasion that som eone out there cares, even though you know he doesnt. But no one needs to know that. They dont need to know you cry yourself to sleep every night thinking that somethings wrong with you. They dont need to know that he makes you hate yourself. No, they dont need to know that. Nobody does.Relationships dont exist. You merely interact with people, not knowing when theyre going to be leaving next. You want and wish them to stay, you want them to be there for you and to love you. But can that happen? Sadly, I wouldnt know.

Symbols in Cat and Mouse Essay -- Mouse

Symbols in Cat and Mouse   Symbols are very important in the story Cat and Mouse by Lisa Metzgar.  Lisa tells the story of a cleaning woman dealing with issues from a small mouse in her house, to not wanting to be married. Animals are used throughout the story to symbolize underlying issues. The discernment for the story being called what it is instead of just plain mouse is because both the mold and the mouse represent Marcy at one point. The mouse is a symbol of her in that it is trying to escape the traps that are out for it. This is the same way that she is trying to avoid being secure down by the people in her life. The cat can also represent Marcy after it has taken the poison, symbolizing what will happen to her if she allows others to determine her happiness.   When the story opens, Marcy seems to have only one fuss, and that is the fact that she has a mouse in her house. However, it isnt until she starts thinking about the mouse that she, cannot help think ing about all the other things that are wrong with her life (Metzgar, 67). The first problem for her is that her parents are in the beginning of a divorce and they both seem to want to pull her in their corner. Her father wants her to get to know (and eventually like) his parvenu girlfriend Helen, while her mother wants Marcy to hate her. The other (and definitely the biggest) problem is her relationship with her boyfriend Tom. She didnt really want a serious relationship when the ii first started dating but didnt want to hurt him either. Now she fears that he is smothering her and worries that he will propose.   The mouse represents Marcy in that like her, it is being hunted. The deviance between the two is that she is the one trying to de... ... main character. The mouse, which is scurrying around Marcys house, can represent her free self that does not want to be tied down. The traps that the mouse repeatedly escapes are representations of the traps that Marcy herself esc apes when dealing with people throughout the story. The lazy cat that has nerve damage from eating the rat pellets can represent Marcy if she allows herself to be controlled by the people around her. Although, the reader can see the link between the main character and the animals, it isnt until the end of the story that Marcy realizes that the mouse is really model her of what will happen if she gives in to the traps. By physically seeing the mouse being caught by the nose in the trap and seeing the misery on its face, she realized that this is the same way that she will be if she allows her spirit to be controlled by others.  

Symbols in Cat and Mouse Essay -- Mouse

Symbols in Cat and Mouse   Symbols are very meaning(a) in the story Cat and Mouse by Lisa Metzgar.  Lisa tells the story of a woman dealing with issues from a small creep in her house, to not absentminded to be married. Animals are used throughout the story to symbolize underlying issues. The reason for the story being called what it is instead of just plain mouse is because both the blare and the mouse represent Marcy at one point. The mouse is a symbol of her in that it is severe to escape the traps that are out for it. This is the same way that she is trying to avoid being tied down by the people in her life. The cat can also represent Marcy after it has taken the poison, symbolizing what leave happen to her if she allows others to determine her happiness.   When the story opens, Marcy searchs to have only one chore, and that is the fact that she has a mouse in her house. However, it isnt until she starts persuasion about the mouse that she, cannot help think ing about all the other things that are wrong with her life (Metzgar, 67). The first problem for her is that her parents are in the beginning of a divorce and they both seem to want to pull her in their corner. Her father wants her to get to know (and eventually like) his new girlfriend Helen, while her mother wants Marcy to hate her. The other (and definitely the biggest) problem is her relationship with her boyfriend Tom. She didnt really want a serious relationship when the two first started dating but didnt want to hurt him either. Now she fears that he is smothering her and worries that he will propose.   The mouse represents Marcy in that like her, it is being hunted. The difference between the two is that she is the one trying to de... ... main character. The mouse, which is scurrying nearly Marcys house, can represent her free self that does not want to be tied down. The traps that the mouse repeatedly escapes are representations of the traps that Marcy herself escape s when dealing with people throughout the story. The trifling cat that has nerve damage from eating the rat pellets can represent Marcy if she allows herself to be controlled by the people around her. Although, the reader can see the combine between the main character and the animals, it isnt until the end of the story that Marcy realizes that the mouse is really warning her of what will happen if she gives in to the traps. By physically seeing the mouse being caught by the nose in the trap and seeing the misery on its face, she realized that this is the same way that she will be if she allows her spirit to be controlled by others.  

Implement person centred approaches Essay

1.1 Define person-centred valuesPerson-centred is about providing care and support that is centred or focused on the individual and their need There are eight person centred values that support person-centred care and support Individuality, Independence, Privacy, Choice, Dignity, Rights1.2 Explain why it is important to work in a panache that embeds person centred values. Taking into account person centred values, rather than imposing my own choices on them and taking away their own right to freedom and choice. It is important to do this as person centred approaches, policies and procedures, as well as care practices should always put the people whom we support at the centre of the day-by-day activities, as well as including the residents and their families in the planning and maintaining of this.1.3 Explain why risk-taking hindquarters be part of a person centred approach. Risk-taking means world mindful of the potential hazards, but still carrying on with the bodily process. Risk Assessment Processes include visual check, recorded risk assessments. If you were no longer allowed to wad risks that means you cant progress in anything. Risk is about learning Your inner questions. Can I do it? Can I REALLY do it? To take risk is all about challenge1.4 Explain how using an individuals care plan contributes to work in a person centred way It is document where day to day requirements and preferences for care and support are detailed. Using an individuals care plan where own needs and wishes are being met, rather than offering them a choice of what is available. Using their care plan, you can build on what they want and see where there are gaps that need to be addressed.3.1 Explain the importance of establishing consent when providing care or support. Consent is agreement to an action i.e. in social care agreeing to a bath or a shower, to medication, agreement to have details shared with others. Lack of consent could be construed as abuse i.e. forcing anindiv idual to have a shower when they have not agreed. Consent can be in dissimilar forms like Verbal written via a representative or guidance. It is important to establish consent because it is a basic human right for everyone to have the choice.3.3 Explain what steps to take if consent cannot be readily establish. Steps to take when consent cannot be established include, not continuing with the task, reporting to the supervisor or manager, recording the information4.1 Describe how active participation benefits an individual. Active participation is a way of working that recognises an individuals right to participate in the activities and relationships of everyday life as independently as possible.4.2 Identify possible barriers to active participation.Barriers include overleap of opportunity, lack of events, lack of staff, unwillingness of residents, and lack of confidence. Ways of encouraging residents include discussion and encouragement with the individual, providing useful in formation, using friends and family to encourage, ensuring appropriate activities, peer-group encouragement, persuasion techniques, highlighting the benefits of the activity5.3 Explain why a workers personal views should not capture an individuals choices. A personal view should not influence individual choices as everyone is an individual in their own right and therefore should be able to make their own choices as their interest would be different to a staff.5.4 Describe how to support an individual to question or challenge decisions concerning them that are made by others. Different approaches for individual, discussion, providing relevant, information, guidance from friends or family using an advocate or support service. We can also challenge decision where we can encourage questions and comments, be prepared to listen, assist the individual to ask for a twinkling opinion, speakto/refer the individual to a senior member of staff, use the complaints procedure6.1 Explain how indi vidual individualism and self esteem are conjugated with eudaemonia Well-being may include aspects that are Spiritual Emotional Cultural Religious Social Political Sexual Physical Mental. Individual identity and self-esteem are linked with well-being as everyone has their own interests and what one person may find interesting another person may not find interesting, for example, some residents like gardening and some fatiguet and we should never force anyone to do what they dont like or dont want to do.6.2 Describe attitudes and approaches that are likely to promote an individuals well-being Attitudes and approaches that are likely to promote an individuals well-being include being treated as an Individual, dignity respect, choices and good communication. It can also be purlieual which includes physical environment bedroom, handbag, personal belongings, and social environment personal boundaries, subjective feelings.

Ho! Ho! Ho! Christmas is The Most Happiest Time of The Year

Ho Ho Ho Christmas is the intimately happiest time of the year. Christmas light are always a pleasance to see. It never fails to lighten up my mood, especially the Oregon Zoo Lights Presents, presents are one of the best thing about Christmas. Whether youre receiving them or giving them, you get this limber up bubbly feeling inside. Christmas is the best national holi sidereal day on Earth. One of the reasons why I think Christmas is the best national holiday is because, its a ample time to spend tone time with the family.For example, everyone in my family either has the day off, takes the day off, or is on winter break. We get together and get a family dinner party, my cousins from California come in from town and we always have a great time. Every year gets better and better. The family gets together and spend quality time with each other. They either go out, have dinner, open presents, sing holiday carols, go to church, and much more. Spending time with your family is pricel ess. All you got to have is your family and you give the gate always have fun with them.This is important because, as you get older, you go to college, you move out, start your own family, and drift away from your family. Because of Christmas, you spate use this day to bring your family together, and it would feel like you guys were never apart. Another reason why I think Christmas is the best national holiday is because, its the celebration of Christs Birthday. For example, on Christmas most Catholics and Christians go to church to celebrate Christs Birthday.Without Christ there wouldnt be Christmas, it would only be Mas If baby Jesus wasnt born we wouldnt have Christmas. If we dont have Christmas, malls wouldnt be commensurate to make a lot of money in December, no decorations, no presents, no Santa Claus, no Christmas This is important because, not only do we dont have Christmas, we wouldnt have religion. Religion is a big thing in this world. Some sight may believe that Hall oween, or Valentines Day is a better holiday. Although Halloween use to be my favorite, I grew too old for it.All you did was walk from door to door and receive candy. I was never a big fan of Valentines Day, not everyone can enjoy it mainly because you need a significant other. Candies leads kids to cavities if you have you too much. Also, its a waste of money to go buy candy to give out. commonly on Valentines Day, I see people spoiling their significant other. Must there be a day for people to do this? Why cant people do this on their own days? Instead of having a specific day to do such a thing.This is important because, we shouldnt waste money on something that can affect our teeth, & sometimes our health. Also, spending money on a love one isnt very necessary. Money cant buy happiness. Others may believe that Halloween or Valentines Day is better. But I believe that Christmas is the best national holiday because, its a perfect time to spend quality time with your family and i ts Christs Birthday. Christmas is important because, its a one day where for some of us its Christs birthday, & we recieve free presents from our friends and family.

Global Strategy of Lg Electonics

Chapter 1 AN INTRODUCTION AND COMPANY BACKGROUND LOOK AT LG ELECTRONICS LTD Consumer electronics be irresistible, there is nothing quite fascinating than to see aroundone habituate an electronic gadget for the eldest time. There is absolutely no uncertainty that consumer technology sparks imagination like nothing else. The Consumer-Electronics industry is the conception of entertainment, communication and office harvest-festivals. Currently, the globose consumer electronics industry is dominated by the South Korean, Japanese and Ameri mint companies.One of these South Korean companies is LG Electronics Inc. Originally being constructed in 1958, LG Group is the merger of both Korean companies, Lucky and GoldStar, hence the acronym LG. Its current slogan, Lifes Good is the bacronym. LG Electronics is the flagship of LG Group, one of the worlds salientst electronics conglom timete. The society is the worlds coope say largest manufacturer of television sets and third largest producer of mobile phones. Being its p young in Seoul, South Korea, LG currently employees 95,000 people general with 75 subsidiary companies spherically.The main atomic takings 18a for mathematical product division lies in mobile communication, digital appliances, digital peril and digital media. In terms of diffusion mesh topologys and worldwide sales, LG stands highest in the consumer electronics industry. Being a good control over the white goods grocery, LG has the highest grocery store per centum in the home appliances. The ships companys desire to create a happier, better life has always surrounded its history. It has unveiled many new products, employ new technology in the form of mobile devices and digital television in the 21st century and pass overs to reinforce its status as a global company.A BRIEF LIGHT INTO CONSUMER ELECTRONIC INDUSTRY From the early 1900s till late 1980s and 90s, consumer electronics, computers, and telecommunications have widened as separate industries. whence came the era of digitalization and it changed the rules of the market by knocking d cause the walls between and making these industries one as the Consumer electronics industry. Now the consumer electronics market is an industry of $2 one million million. We tail assembly segment the consumer electronic industry into entertainment, productivity and communication.The emergence opportunities for this industry include mobile devices, personal era, networks and frameing smart homes. There exist many investment opportunities in this industry. The convergence of the three separate industries into one is brewing up the perfect storm. And as it was quoted, where theres chaos, theres opportunity. On November 4, 1959, the Kookje e veryday News, one of the most influential newspapers in Korea, published the story of the initial Korean-made radio get arounded and manufactured by LG Electronics (the company was therefore known as Goldstar).By introducin g all the different kinds of appliances produced by LG, the newspaper projected that In the near future, we will be victimization these devices in our daily lives. In June 1959, LG Electronics embarked on an aspiring(prenominal) project the first-ever Korean-made radio. Th companys lack of experience made many industry observers to doubt the companys success, aside fro the fact that the lying-in itself was a historical challenge. The topical anesthetic anesthetic production of component parts was also problematic. Nevertheless, LG Electronics succeeded in producing component parts in local regions, such a switches, sashes, and transformers.Finally, the first domestic radio (Model Name A-501) in Korea came of the assembly line in November, only five months by and by the project started. A-501 marked a new era in the history of Korean electronics industry, as more than 60% of the product was made with locally produced parts. The development of the first domestically produced r adio clearly shows the entrepreneurship of LG Electronics. The company steadfastly upheld its pioneering spirit and willingness to take on challenges to overcome the hardships it faced.In doing so, LG has succeeded in laying down the foundations for the Korean domestic electronics industry. LG Electronics today embodies the same old pioneering vision, which serves as the railway locomotive that propels the company toward the future. In 1958, painful memories of the Korean War still smoldered in the hearts and minds of the Korean people when LG Electronics began to lead the Korean electronics industry. Befitting its reputation as the First Korean Electronics Company, the words such as The First and The Best have always accompanied LG Electronics.The history of LG Electronics is deeply embedded in the history of Koreas electronics industry, and the companys achievements argon mileposts that brought up the level of the nations electronics industry one stage later on an early(a). After bring home the bacon in locally producing its first radio, LG Electronics wrote its own chapter in the history of Korean electronics industry with the companys bold, pioneering spirit. LG Electronics real many of Koreas first products, such as telephones, refrigerators, TVs, air conditioners, and washing machines.Today, LG has consolidated its position as Koreas guide electronics company. In 1962, the radio developed by LG Electronics became Koreas first electronic product to be exported to the USA. The company also further developed various electronic products using proprietary technologies and exported these products to numerous nations in the world, achieving the nations determination of Export Korea. In 1978, these frets led LG to r all(prenominal) the goal of earning 100 million dollars in export revenues, the first company in Koreas electronics industry to do so.This feat inspired confidence in the slogan, We can do it among Koreans who believed that exporting is the onl y way to develop Koreas economy. We made it On October 8, 1982, LG Electronics r distributivelyed an distinguished milestone as its manufacturing fructify in Huntsville, Alabama, USA (LGEAI so GSAI) completed the companys first Made in USA product. In the early 1980s, LG Electronics began to aggrandize its oversea manufacturing plants. The first overseas manufacturing corporation was established in 1982 in Huntsville, a city in northern Alabama, USA.It was soon followed by a string up of other overseas manufacturing and sales outposts in atomic number 63, exchange and South America and spousal relationship America. LG Electronics has now become a global corporation with over 76 overseas subsidiaries and over 50 branch offices. LG Electronics faced its biggest challenge during the dispute between labor and vigilance in 1989. However, the incident led the company to tone up the relationship between labor and counsel and tobecome the No. 1 Company in terms of labor and heed relationships.In the late 1990s, LG Electronics, with its new Digital LG slogan, officially announced its goal of becoming a world-class electronics corporation. Since then, LG Electronics has introduced many of the worlds groundbreaking products such as IC sets for Digital TV Receivers, 60-inch PDPs, and Internet-capable refrigerators. With these achievements, the company was able to dominate the worlds CD-ROM drive market in 1998, aside from establishing a very strong market position for its TFT-LCD for monitors, touch masks, air conditioners, CDMA WLL devices, home theaters, and other household electronic appliances.As a result, the words describing LG electronics, such as the first and the best ar no long-run just now applicable in Korea, but ar now recognized to be true aroundthe world. In January 2004, LG Electronics set the goal to become the Global Top 3. This extend defines the companys resolve tobecome the worlds top company in field of consumer electronics and mob ile communications with the awareness that to get No. 1 position is the only way to survive. To that end, LG Electronics implemented a schema to become the leader in the highly competitive sectors of home appliances, next-generation digital uncovers, and mobile communications.LG Electronics continues to snake pit the trail in new businesses and ventures into uncharted territories. The company has been able to lead the Korean electronic industry and grow into a global player with its own place among the worlds leading corporations. By taking on new challenges and progressing forward with the frontier spirit, the Legend of No. 1 of LG Electronics will continue in the global market where infinite potentials are present. THE RECORDS OF BEING THE FIRST 1958 Koreas first electonics corporation established 1959 Koreas first radio produced. 1962 Koreas first company to export radios to the USA. 965 Koreas first refrigerators produced. 1966 Koreas first black white TVs produced. 1967 Kor eas first air conditioners came off the assembly line. The first Korean corporation to establish an overseas branch office in New York, USA 1969 Koreas first washing machine produced. 1970 Koreas first electronics corporation to go public 1975 Koreas first embodied Central Research Center established. 1978 Koreas first electronics corporation to earn 100 million dollars in export 1981 Koreas first home appliance corporation to introduce a client service center. 982 First Korean corporation to establish an overseas manufacturing plant in Huntsville, Alabama, USA. 1983 First Korean corporation to establish an Integrated construct Research Center. 1997 Koreas first company to develop 40-inch PDPs using proprietary technology. The worlds first company to develop IC Chipsets for Digital TV reception. 1998 The worlds first company to develop 60-inch PDPs for HDTVs. Koreas first company to develop organic EL for next-generation displays. The companys CD-ROMs stratified No. 1 in the world 4 years later their introduction to the market. 999 Koreas first company to develop the synchronous IMT-2000 System. LGs Whisen Air Conditioners ranked No. 1 in the global market. Koreas first company to develop Korean standard Digital TVs 2002 The worlds first company to douse cooccurring IMT-2000 Color Phones with Integrated Digital Camera The worlds first developer of the 23GB HD VDR The worlds first company to release a DVD Combo for the Home Theater 2003 The worlds first company to release Intelligent Digital TVs The worlds first company to develop Integrated Synchronous and Asynchronous IMT-2000 Phones.Worlds largest 76-inch PDPs produced 2004 The worlds largest integrated 55-inch LCD TVs released. Koreas first company to release a 12X External Super Multi-DVD Writers 2005 The worlds first company to release Terrestrial DMB Notebooks Mission debate LG Electronics pursues its 21st century vision of becoming a true global digital leader who can make its customers worldwide happy by its mod digital products and services. LG Electronics set its mid- and long-term vision anew to rank among the top 3 electronics, nurture, and telecommunication firms in the world by 2010.As such, we embrace the philosophy of smashing Company, salient People, whereby only great people can create a great company, and pursue two growth strategies involving fast purpose and fast growth. Likewise, we look to secure three core capabilities product leadership, market leadership, and people-centered leadership LG Electronics Vision. LGEs mission statement explains that its goal is to become a top innovative electronics company in the world. It takes pride in its company and mployees and believes that this is what will make it into one of the most innovative companies of the 21st century. Marketing Management Philosophy LGEs operates low the product thought of merchandising management. From 52 Plasma Flat Panel televisions to thin, sleek mobile phones that also store and play music, LGE is a company that is devoted to fast innovation and fast growth (LG Electronics Vision). It has focused on developing new products in winning and key businesses, and securing technology leadership. It provides high quality and constantly updated products to further contain its success as a top electronics manufacturer. Its research and development efforts are specifically concentrated in the area of technological capabilities and developing new growth products (LG Electronics Technology Strategy). As a worldwide corporation, LGE strives to make its customers happy through its innovative digital products and services and in doing so operate under the product concept Chapter 2 LGs Global StrategySince its inception in 1958, LG expands its global operations through the historical patterns of growth in the form of (1)import substitution, (2)export to advanced nations, (3)production in advanced nations, (4)production in developing nations, (5)global production and market ing (Lee, 2000 Sue et al. , 2004). In its very first few years LG received loans and technology assistance from Germany and Japan. It produced electronic products that reached the maturity stage, took the role of providing inexpensive import substitute products to Korean domestic market.In this way, LG laid the ground work for the further growth. In 1970s LG was benefited from Korean political sympathiess export drive and built the major export centers in Gumi and Changwon area of Korea and established massive scale of export production system. By the late 1970s LG engaged in vigorous expansion strategy of the oversea marketparticularly targeting USA and Western European markets. However, in the 1980s the maturation protectionist move in USA and Western European countries stifled its export volumes. In response to these market hanges LG targeted these advanced markets by building colouring TV manufacturing plant at Huntsville, USA in 1981, established another TV and VCR factory a t Bromes, Germany in 1986 and microwave oven factory in Great Britain in 1988. Starting from 1988, with the wages increases in Korea, LG secured color TV and refrigerator manufacturing facilities in Thailand and Indonesia and started mend policies. From the middle of 1990s LG expanded its manufacturing facilities in Eastern Europe and South American regions in keeping up with the growing market opportunities in Eastern European and South American counties.At the same time arrest LG actively positioned itself for global competitive system structure. From 1993 LG implemented strategic initiatives for the emergent markets in China, CIS and India. In 1995 LG changed its existing Gold Star brand to LG brand and ground on sports marketing, it expanded to FPD TV/ Monitor market. As of 2009, LG Electronics have four business units that include Digital appliance, Digital display, digital media, Mobile communications. Its global operations has the total 114 overseas business units includ ing many manufacturing units, marketing units, research and development centers and logistics and service units.In Europe and China LG maintains regional business headquarters. However, 70% of manufacturing units are in Asia including China and India. 70% of marketing units are in North America and Europe. Based on 7 marketing organizations that cover the whole world LG engages in global strategic management. Its major products are TV, VCR, refrigerators, air conditioners, home appliances, display such as CPT/CDT, monitor, LCD/PDP TV, multi-media products such as CD-ROM drive and PC, information communication products such as handsets and IMT-2000.Particularly, afterward the middle of 2000s LG rapidly moving toward the position of one of the global top three. Within three years after announcing its goals to become a producer of high premium products with its own unique global brands, LG successfully penetrated North America and European markets. LG is also marketing the emerging ma rkets in South America, China and India with high premium product strategy. Thus, LG Electronics dare to battle in global premium markets because of its blue ocean technologies and differentiated design capabilitiesGlobal strategy of LG Electronics as a leading Korean company Economic recovery in advanced countries including Japan is still sluggish, although corporate fiscal mental process has been recovering gradually. And companies whose business activities in emerging countries experiencing an economic boom account for a larger proportion tend to show better financial performance. draw a bead on Korean companies have a larger presence in the world market and reap considerable attention. I will focus on LG Electronics, Inc. A leading company ranking with Samsung Electronics Co. Ltd. in the worlds electrical and electronics industries, with the largest market appropriate in home appliances markets in important emerging countries, such as India, Brazil, and Indonesia, and relat ively advanced management methods including corporate governance, which are highly valued, and will discuss features or important points of its global management and personnel strategy . Leading Korean zaibatsuThe LG group The Korean zaibatsu (chaebol), a unique large companies group, is very influential in Koreas corporate sector.Top 28 companies by market capitalization other than public corporations account for 58 percent in the aggregate market value (Korea Composite Stock Price Index KOSPI) at the end of 2009 and most of those companies belong to zaibatsu company groups. Striking features of the zaibatsu are as follows 1. Many zaibatu started as a family company. 2. Zaibatsu leaders and their relatives and affiliated companies are major shareholders. 3. serving holding relationships are complicated. 4. Zaibatsu companies are engaged in businesses in diversified business areas. hows changes of companies groups and the LG group has occupied a higher position, although some grou ps failed or are downgraded due to the Asian currency and financial crisis in 1997 and 1998. Also its LGs leader is in the third generation ahead of other major zaibatsu and he introduced a holding company system, aiming at clarifying the structure of owning and controlling group companies. Total assets of the LG group with 53 affiliated companies reach 78. 9 trillion won, the fourth largest in Koreas private sector and combined market capitalization of the groups leading our companies (LG Corp. , (a holding company), LG Electronics, LG Display, and LG Chem. ) accounted for most seven percent of the aggregate market value at the end. LG Corp. , a groups core company, controls three large segments, that is, electronics, chemicals, and telecommunications and services. Among these, LG Electronics plays a central role in the electronics segment. However, the group expects LG Chemistry to play a heightened role in its battery business, one of the most important and shiny business area s.Features of LG groups management policies are as flows 1. Relatives including the zaibatsu leader, large shareholders, carried out corporate management in collaboration 2. Its extent of diversification of business lines is relatively limited and electronics and chemicals businesses have expectant mainly. 3. The groups management has abided by its management policies of considering man beings first and the group was the first zaibatsu to start recruiting employees publicly. Thus it has actively wrestled with the appointment and training of promising staff to be professional conductors. . The group is said to have fewer relationships with politicians and less reliance on them. As a result, it managed to grow its businesses and concentrate management resources by its own policies and strategies. In Korea, many companies face difficulties in dealing with unions and labor strikes. However, both employers and employees agreed on a pay increase for 20 years in a row without any offensi ve negotiations in LG Electronics. The situation is different from Samsung Electronics which does not have a labor union.The February 26, 2005 issue of the Toyo Keizai describes corporate culture of the leading zaibatsu as Samsungs management, Hyundais guts, and LGs harmony and solidarity. 2 LGE ranked fourth in its industry in Global vitamin D LGE has five segments Home Entertainment (TVs and audio products), Mobile Communications (cellular phones and handsets), Home Appliance (home appliances), Air Conditioning, and Business Solutions (monitors, commercial displays for hotels, equipment for automobiles, and security solutions).LGE has expanded into approximately 80 countries and the number of employees exceeds 80 thousand. Its consolidated financial results (FY 2009) and position in the industry are as follows ? Sales 73. 0 trillion won (a 15. 3 percent increase year over year) ? Operating profit 4. 2 trillion won (a 3. 6 percent increase y-o-y), operating profit margin 5. 8 per cent ?Net profit 2. 8 trillion won (a 145. 0 percent increase y-o-y) ? Total assets 44. 8 trillion won (equity capital 17. 2 trillion won) ?LGE was ranked fourth in its industry in 2009 Fortune Global 500 in terms of sales volume, behind first-place Siemens, second-place Samsung Electronics, and Hitachi and ahead of Panasonic and Toshiba, which were ranked fifth and sixth, respectively. ?LGEs TVs or cellular phones market share and respective position in terms of sales volume in 2009 in the world. LGE had the second largest market share in terms of TV sales (the same 12. 4 percent share as SONY. Samsung Electronics had the largest share of 23. 3 percent. ) and the third largest share in cellular phones sales(10. percent. It was behind Nokia (38. 3 percent) and Samsung (20. 1 percent)). The company is one of the companies with the largest market share with respect to refrigerators, air conditioners, washing machines, microwaves in the world and is the leading home appliance supplier in growth markets including India, Brazil, and Indonesia. Its overseas sales account for 88 percent in its overall sales and is at a higher level in comparison to competing Japanese manufacturers (SONY 74 percent, Panasonic47 percent, and Sharp48 percent).This is largely because Koreas domestic market is not large enough for the company to expand its businesses. Chapter 3 Strategic features of its global management are as follows 1. Selection of growth markets rear endd on long -range plans 2. lively and bold decisions to expand into new markets and concentration of management resources 3 3. Decisions by local offices on development, locally designed products, building a sales network and internationalization of headquarters 4.Effective sales promotions with emphasis on its brand name I would like to examine those points by citing concrete examples and touch upon its expansion into India, a typical success case in an important market. Expansion into India with can-do attitudes Its main markets targeted for growth have been those of emerging countries with large potential for growth and fewer strong rivals. LGE expanded into India with the second largest population in the world and a younger age structure and longer population bonus design in 1997 (establishment of LG Electronics India, LGEs fully owned subsidiary).Although many of its rival companies including Japanese companies exported their products from home countries to India at that time, LGE started producing products at its factories ahead of the rivals and acquired a competitive advantage. LGE placed a antecedency on strategic advantages of taking the lead and determined it without hesitation, disdain insufficient infrastructure with respect to operations of the factories, product distribution, or representatives daily lives.The company has marketed a series of products, fully taking into accounts consumers tastes and regional needs or features, including TVs which work in an bad voltage situati on, various kinds of colorful and flowery and lockable refrigerators with large crispers for vegetarians and cool cases for womens cosmetics, TVs with on-screen display options in ten regional languages, washing machines with a sari (a national female costume) cycle, and microwave ovens with cooking menus including 77 kinds of Indian dishes.Its products attract customers attention. Also it markets low-end products, while marketing high-end products at the same time in order to increase brand images, in relation to its brand strategy. Furthermore, it has made efforts to establish sales and service offices, building a network of offices across India. Expatriates dispatched from Korea (around 30 people) are mainly involved in the strategic matters or so ,and it has apply many talented local employees who knew markets and consumers since its start of local production.The company has actively made use of such local human resources with respect to sales of products and customer service, or development and design of products. The organization has been operated by local staff over a long time and heads of personnel and sales and marketing divisions are Indians. The company has introduced an evaluation system on a performance basis which is understood and acceptable by local employees and welfare program including welfare facilities arduous to motivate such employees.On the other hand, there are some points to be noted with respect to representatives dispatched from Korea. First of all, the head of the local subsidiary has held the position since the founding of the subsidiary over a long time and made efforts to enable the companys business to take root and expand from a longer point of view. Secondly, many Korean representatives are accompanied by their families and it appears easier for them to commit to their work, unlike Japanese representatives, many of whom are employees working away from their families in Japan.Furthermore, when it comes to marketing method s on raising companys awareness or corporate image, LGE places more emphasis on concentration and efficiency effects in each market than Samsung Electronics which seems to address the methods worldwide. As a result, it becomes a sponsor for cricket events which is very popular in India, as sports marketing rooted in the region. Additionally, LGE has two factories (It will start another new factory shortly. ) and one R & D center in India.Although the companys total investment amounts to approximately 13 billion rupees, it plans to spend 15 billion rupees to expand its production as a production and export base in accordance with its worldwide strategy, not just for sales in India. Sales in its Indian business stood at 130. 9 billion rupees in 2009, accounting for approximately six percent in LGEs total sales. It plans to increase the percentage to 12 percent in 2015, which will exceed the proportion of Korea.Making use of local human resources and inner internationalizationon a HQ b asis I would like to pay attention to features of LGEs personnel strategy. First of all, making use of foreign human resources (local human resources and those without Korean nationality). The company tries to cut the number of representatives dispatched from Korea in various overseas offices considerably and employs many local staff members and promotes some of them to a higher position. Furthermore, capable officers and employees without Korean nationality are recruited in its headquarters positively.Seven out of 13 executive officers, the highest level of officers, who are in charge of clobber business operations including marketing, procurement, supply 5 chain, HRM and strategy, do not have Korean nationality. This shows that its personnel system has been internationalized to a large extent. It is often said that how foreigners can show their abilities is closely connected with internationalization of headquarters (internationalization at home) and therefore it is important and necessary. It appears that the companys method is advanced on this point.That is, the Company employ many translators in order to support Korean employees who were not good at preparing English documents, when it made English its common language in the company. This was a measure to help the system to take root. Also the company says that employees average TOEIC score is said to be over 900 (excluding R & D staff who is involve to have technical expertise, rather than language expertise), although high TOEIC scores of new employees of the company are often talked virtually. The average score including such R & D staff is between 800 and 850. ) It is said that there is a rule inside the company that there is no need to reply if an e-mail message in Korean is sent to an overseas office from its headquarters. It is reported that Rakuten and FAST RETAILING will make English the common language and I consider it important for those companies to create a mechanism to pay close attenti on to or support employees in order to help the system to take root and social function efficiently, like LGE does.LGE and other leading companies including Samsung Electronics and Hyundai Motor have taken similar measures, including targeting emerging markets with large growth potential and fewer strong rivals ahead of them and concentrating management resources on its business there, launching products timely, taking into accounts consumers tastes and regional needs or features, valuing a brand image, and making good use of foreign human resources, despite differences about where to place emphasis on or which method to take.Especially features or strength of Korean companies lies in their can-do attitudes of cultivating a new market ahead of others, despite adverse conditions of insufficient infrastructure. On the other hand, companies utilize and maintain their strength, when responding to changes in their business environment properly. It is impossible to continue success by u sing the same business model and method. On this point, skillful responses of such Korean companies, which are sandwiched between companies of advanced countries including Japan and those of China, may not function properly and they may face a difficult situation in the future.Actually LGEs operating profit plunged in the second quarter of FY 2010 due to intensified disputation in the worlds smartphone industry. I consider it necessary to watch responses of LGE and Samsung Electronics, while Japanese major companies start making more efforts to cultivate emerging markets. Also the corporate culture of Samsungs management and LGs harmony and solidarity and any changes in their culture in the future, Chapter4 Initial Business Operation in India LG India is established in 1997 as a 100% subsidiary of LG. It currently positions as the global No. market share firm in the areas of color TV, microwave oven, automatic washer, airconditioner . LG India operates new manufacturing facilities in Noida, New Delhi and Pune in the region of Mumbai. LG aligned with an Indian company and supply 70% of its total component parts. Particularly, the second factory in the Pune region around Mumbai produces GSM mobile phones, TV, refrigerators, air conditioners and washers. With its increasing production capabilities LG now expands its target market areas to Southwest Region beyond the current North East Region market.Noida factory at the Indias northern area of New Delhi produces TV, refrigerator, air conditioners and microwave oven. Besides, LG operates software R & D Center in Bangalore from 1998 to utilize excellent pools of research resources. LGs strategic vision is to make India with 1. 1 billion people as the second global production base and achieve 10 billion . LG also plans to produce 20 million mobile phones by 2010 through utilizing production base in Pune . LG occupies 1 market position in home appliances including color TV, refrigerator, washer, air-conditioner, micr owave oven, DVD players.LG also ranks 3 in PC, monitor and mobile phones. In 2005 LGs PC market share was fifth but customer preference rank was 1. Indian customers consecrate and preference of LG products are quite absolute. Within seven years after LG India started its operation the total sales of household electronic goods reached up to one billion dollars. The 2005 sales figure was 1. 8 billion ($) and its employees are 2,800. As of 2008, its employees are 3,000. The number of its branches is 125. All the dealerships are 18,200 and service centers are 1,100. In this way, LG established sales and service network throughout India.By 2010 LG will increase sales by 6 billion ($) and the amount of additional investment is 150 million ($). Presidential Leadership of LG India Mr. Kim started LG India . His career advancement details include operation manager of electronic division of Changwon LG, Korea (19941996). Since then, his mostly oversea work experiences include Chicago, USA ( 19811984), Germany (1996), Dubai (19771980), Central America (e. g. , Panama 19881994). In November 1996 he agreed to work for LG India, and after one month of preparation and training he arrived in January 9th, 1997.He assumed the position of the president of LG India in 1997 and since then he made it grow to be No 1 global firm of home appliances market. In recognition of his outstanding performance in LG India he was promoted to the senior executive president of atomic number 34 Asia Division in 2005. In January 2008 he concluded his work at LG after completing his work as the president of LG India. Since 1997 the annual growth rate of LG 9 India was 25-30%, which is the result of continuous innovative thinking for localization, brand building with new product ideas and ever changing marketing strategy including sports marketing.Some of his leadership elements are summarized as below (Kim, 2009). (1) Openness and Transparent Management Mr. Kim asserts importance of openness in l ocalization. This openness is based on watching of local workers and beliefs on them. Without rank(a) management, however, this openness is not attained. Mr. Kim really tried to make management transparent in localization of LG. For example, he had corporate meeting with more than 150 mangers at 900 A. M. of every 2nd Saturday of each month. Here, all the cost information, profit and loss statements are disclosed to all the participating managers.In this way all the mangers understand the overall operational status. Outsiders are allowed to visit and observe the factory operations. Mr. Kim says, Positive thinking enhances the meaning of this life. If you have such positive view of work and India, then you will experience quite different results compared to those who gaze India as a place of endless sufferings. Positive thinking, optimistic perspective and open management are quite important. Such mindset also relates to the motivation of employees in India. (2) Emphasis on Em in dex numbermentFor localization, beliefs in local workers have connection to empowerment. Mr. Kim always puts this credo into practice. For example, he says, The great power is in entrusting others. Many Korean executives ask, Are Indian managers trustworthy? Mr. Kim always replies, Yes, I trust them. To the extent I trust them, they display their loyalty. Ordinary people trust others no more than 50%. However, we expect others to trust ourselves 100%. 99% of people want that. Empowerment transforms people. If you cannot trust others, then dont demand their loyalty, either.Although you may experience undesirable results later, it is better to trust people first. For example, at nine oclock there is no Korean manager and yet many Indians work here and there. Indian managers work on their own initiatives. Compared to India LG, Mr. Kim comments on a factory of LG China, At nighttime many Korean mangers stay in the factory and supervise Chinese workers. This is not effective. If so, th ey do not regard it as their own company. They only regard it as Korean company and instead keep resentful feelings inside. 10 (3) Systematic Discipline of ManagementMr. Kim implemented empowerment and at the same time strengthened organizational disciplines. Mr. Kim used the term, discipline. Noida factory director said, Mr. Kim never cancels any meeting that he chairs. He hardly misses work because of sickness. Empowerment requires systematic face of work structures. Mr. Kim closes the book twice a month. At that time, CFO of LG Korea even did not understand the rationale of such practice. With empowerment based on trust Mr. Kim successfully implemented systematic management structures.As the result, LG India mangers took every 15th of each month same as the last day of the month for performance evaluations of each functional units. (4) Innovation based on localization of R&D and customer-focused strategy For the success of localization, Mr. Kim emphasizes continuous innovatio n based on localization of R&D and customer-focused strategy. Through localization of R&D, products which fit local customers come into existence. This credo relates to customer-focused strategy, as localization of R&D is necessary for satisfaction of local customer.For example, the total number of R & D personnel of LG India is 150, which is the largest among MNCs. India LG has the large number of R & D personnel comparing with ration of total employees. Mr. Kim comments, Localization is about independence from the Korea Head Offices. This must include R & Ds independence as well. (5) Market and Field-Based Leadership Mr. Kim visited almost all parts of India on foot. In the course of building nation-wide marketing network he visited all the important places of India. LG India has 46 marketing centers and 70 other remote area offices are in operation as well. 6) Rapid Decision Making Mr. Kims speed of decision making is very fast. The style of his decision making is, clear, candi dton and precise. He rarely says, Let me think over and talk about this later. Chapter 5 Localization Strategy in India This section summarizes localization strategy and a few success factors of LG India (Park, 11 2009). LG Korea points three factors for LG Indias superior performance outcomes. First, production of high premium quality of products, Second, localization insurance efforts, Third, strong distribution network for vast rural areas.Among these three, localization policy initiatives are the most critical of all. LG India employs unique marketing practices with right products that fit to Indian market requirements (SERI, 2007b). In 1997 LG India deployed 70 product lines all together and started establishing LG brand power in Indian market. For new product development LG India became successful to plant the brand awareness among Indians that LG products reflect Indian tastes with Korean technologies. For example, Indian traditional costumes are quite thin and therefore quit e sensitive for slight pressures.LG India developed washers that do not use circulating wing in the center and accordingly they were a huge market success (SERI, 2007a). Initially, LG India produced products in the form of OEM through strategic alliances with Indian local suppliers (Park, 2009). However, with slow productivity progress in Indian suppliers, LG senior production manger started working together with Indian workers in the factory floor. He ate with them and discovered the practical problem areas. In this way, there was drastic change in work attitude and habits among Indian workers and accordingly noticeable productivity improvement became a reality.Since more than ten different languages are spoken among workers, LG India devised a system through which workers may choose production instructions in their own languages. The primary reason why Japanese electronics firms were unable to capture Indian market was their failure in local accommodations. Because of unstable ele ctric supply in India, accidents occur in relation to uneven flows of electricity. LG India investigated the causes of this accident and subsequently developed condenser that is capable enough to function under unstable electrical flows.In this way, component parts were newly developed according to the local conditions. LG India boldly transferred almost all of decision making powers (up to 99%) to local experts who would devise effective marketing campaigns to handle changing customer requirements in India. LG India also introduced drum washer and dish washer product lines that have direct drive functionality. At the first year LG India sold 4,000 units of dish washers whose components are imported from Korea and then assembled in India. The retail price range was 40,000 to 80,000 rupees. Drum washer is produced in LG-owned factory nearby of Pune area.LG emphasizes the functional advantages of its washers in terms of substantial reduction in 12 washing time and water usage. LG Indi a also extends the period of free warranty of its new products from two years to seven years. Even in mobile phone development, LG India considered the local conditions. For example, in view of high racket level, the bell sound of the Indian phones is much louder than that of other advanced countries (Chosun, 2008. 9. 25). Even now, no more than twenty Korean managers work in LG India while the number of Indian employees is 3,000.For the good community relations LG India built public health center nearby of its manufacturing facility at Noida. It also employs doctors, pharmacists and nurses to serve the people in the community at no cost to the people. At the 2nd factory location of Pune area LG India is also in the process of building public health center. LG is not merely making money. Rather, it is establishing the favorable corporate image to the people in that it creates employment opportunities for the people and contributes to the overall wellbeing of the community.LG India also takes much effort in sports marketing. LG India sponsored cricket National Championship for more than ten years and accordingly enhanced LG brand awareness Samsung engages in sports marketing in global scale while LG employs sports marketing in national or regional level. For example, Samsung implements brand promotion through its sponsorship of Chelsea Soccer Team for targeting the entire Europe. LG, on the other hand, focuses its sports marketing for particular nations. From 1999 LG has invested heavily on Cricket World Cup which South Africa, India and Thailand hosted respectively.LG is proud of sponsoring local and regional popular sports such as Cricket World Cup and promotes its products through direct and relational marketing strategy. This is quite different from Samsungs global sports marketing based on its abundant financial resources (Park and Park, 2007). Since the most favorite sport of Indians is Cricket, LG also embedded Cricket game functions in its TVs sold in India as well. Another reason why LG India was so successful in India was its upper middle class strategy. LG India targeted upper 5% of Indians through high premium product strategy. These people have purchasing power for LG products.Besides, such brand image also allows other customers that join the upper middle classes prefer LG brands for the status symbol effect. Lastly, for localization strategy of LG India cobweb distribution and service strategy are important factors . LG India from its early pioneering years poured much of its resources to develop distribution and services networks which include 18 branches in major regions, 1,800 logistic centers and 85 service centers throughout the nation. While other firms 13 paid little attention to after services, LG India allocated almost half of its human resources for the after-services.LG India also choose saleswomen system that utilized Indias vast pool of women workforce. LG India was the first that implemented the system of s aleswomen in India. These saleswomen certainly contributed to the sales increase of electrical household goods. destruction The international economic crisis of 2008-2011 was changing both general environment and the LG Electronics growth. The consequence was a fall of the financial results Table 1. LG Electronics in 2011 a crisis of the profitability (in % of total) balance 1= Net income Revenue -0. % Ratio 2= Net income Total assets -1. 5% Ratio 3= Net income Total equity -3. 8% antecedent LG Electronics. But with around 91,000 employees en 2011, LGE remained the worlds second largest television manufacture and the fifth largest mobile phone maker. In spite of the world economic crisis, LG Electronics aims to make the company one global top 3 in terms of shareholder return, profitability, growth, sales and market share. In this way, the LG Group adopted, in 2007, three specific values and, consecutively, six strategiesTable 2. LG Electronics strategy task Vision Global Top 3 in Electronics & IT Industries Three values 1/ Creating customer values through innovations and differential designs2/ maximizing shareholder values3/ Building an organization worth benchmarking Six strategies 1/ Focusing on boosting ROIC51 instead of simple growth2/ Optimizing the portfolio3/ Counter measuring the market bipolarization4/ Technology innovation and design differentiation5/ Strengthening brand investments6/ Reinforcing global competencies Indeed, the LG Group remains a strong economic actor.It controls very profitable subsidiaries. It is the case concerning LG Chem, LG display and, above all, LG Corp. , the LG Groups holding Table 3. The profitability of the most important LG Groups companies in 2011 (in %) LG Chem. LG display LG Corp Ratio 1= Net incomeRevenue 11. 3 3. 1 6. 5 Raito 2= Net incomeTotal Assets 4. 0 9. 4 BIBLIOGRAPHY http//asiantalks. com/2012/05/16/globalization-at-lg-electronics/ http//cdn. intechopen. com/pdfs/12111/InTech-Globalization_of_markets _marketing_ethics_and_social_responsibility. pdf Values , Beverly Hills, CA shrewd Publications, p. 1. http// www. business-ethics. org/corpadv. html , April 12, 2005. http//www. consumerpsychologist. com/intro_Social_Responsibility. html, June 08, 2010. http// www. business. org/index. php? show , April 12, 2005. http// www. csreurope. org and Howard Stock, Euro Funds Bank on Social Metrics, Investor Relations Business, April 21, 2003, p. 1. http// www. globalpolicy. org/globaliz/define , April 23, 2005. http// www. questia. com/popularSearches/ethics. jsp , May 2, 2005. http// www. imf. org/external/np/2000 , April, 26, 2005. http//www. knowthis. om/principles-of-marketing-tutorials/, July 05. 2010 BARJOT (Dominique), (ed. ), Globalization-La Mondialisation , Entreprise et Histoire, n 32, 2003. BARJOT (Dominique), PARK-BARJOT (Rang Ri) (eds. ), Aux origines du miracle coreen , Conflits Actuels, n 22, 2008-2. BARJOT (Dominique), South Koreas Economic Development since 1950, Les Cahiers de Framespa. Nouveaux champs de lhistoire sociale, n 8, 2011, http//framespa. revues. org/744. HAN (Woo Keun), translation LEE (Kyung Shik), Ed. Grafton K. Mintz, The History of Korea, The Eul Yoo Publishing Company,

Challenges Faced by Malaysia in Its Journey Towards a High Income Nation at 2020

1. Introduction The prime minister Najib Tun Razak, on 2 may 2010, announced his new program named as New frugal Model (NEM) to sort out Malaysia a true and high income country at 2020. To be more than specific the main target is to increase the per capita income to 17,700 USD from 7558 UDS by 2020. But what be the puzzles for the Malaysia in this way to become a developed and high-income nation? 1- The Economic Transformation And Need For New Institutions In the ancient years, Malaysia has used a growth poser to become a middle-income country. Now, it has decided to become a high-income country.So, they growth model has to be changed to an separate model to guarantee the goal of becoming a high-income country. In this way, Malaysia has to perform its economic shimmy plan, develop, and engender the organizations and institutions needed for this transformation. 2- Unity and Coalition of the Nation and Government Malaysia as it is known for being the truly Asia, its populat ion is comprised of conglomerate ethnics, with various cultures, religions and complimentss. One group wants to have a pragmatic perspective to the economic and politic issues, another want to have an ideological perspective.More than 50% of the population is Muslim with Islamic views and having the government power. On the other sink, about 30% of the population is Chinese with an economic power and having a strong front in the market, which most of them are Christians or Buddhists. But we know that to reach to big goals a unity between this ethnics and coalition in the politics and thrift, in addition st great power in the policies and regulations, and the perspective of the nation and government toward the deliverance, policy and planetary issues is very vital and important.In fact, the Malaysia people need to rally together as a nation to embrace change, be adaptive to todays environment and increasingly globalized and rapidly changing world. 3- Politics and Opposition G roups Today, it seems that showdown groups raised from inside of Muslim population have an increasing presence in the policy. However, they do not have the control of government moreover they are homework to do that. They are pretty popular in the society and also they have taken the majority of benches of Parliament in some of states.The transformation of power between the current politicians and the oppositions is not problematic itself, but the problems are due to that the oppositions groups, and specifically their leader Dato Seri Anwar Ibrahim are not agree with New Economic Model (NEM) introduced by the prime minister Najib Tun Razak. They criticize the NEM and do not believe on it. So if in the future the opposition groups become more powerful and take the government there slew make significant changes in the policy and economic plans.The instability in the policy and economic planning could be perilous for the Malaysia Vision 2020. 4- Malaysia, an Open and Small Economy Malaysia is country with an open and small economy. However, it had been prosperous to obtain its goals in the past, but it also needs to consider its limitations, as it is considered wisely by the decision makers. The population is not very large with only 28 million people the natural resources are not very rich in all of cases and the country in not a very vast country like USA, China or Russia.Therefore, it is very important for Malaysia to concentrate on its advantages and opportunities. I believe Malaysia has to develop competitive niches integrated into global survey chain. This means being really comfortably at what it produces. Malaysia needs to emphasize more on the specific niches and and at the same time be a part of a bigger cheer chain. 5- Development of Malaysias Intangible Assets Both the NEM and 10 MP (10th Malaysia plan), emphasize on the development of intangible assets.The Schumpeterian economic model that Malaysia has targeted on to transform from a middle-i ncome to high-income nation rests on the quality of intangible assets. Quality of human capitals, innovation and creativity, institutions and the social capitals are important for quality of intangible assets. 6- Value Added Economic Activities alternatively of Labour-intensive Industries A higher-income nation means higher wages for workers. And higher wages for workers means less competiveness in attracting exotic investors.Based on the commutation bank annual report for the 2010 the emergence of lower-cost competitors in the region, notably China, Indonesia and Vietnam, has affected Malaysias competitive advantage in labour-intensive industries, in this regard foreign investment received in recent years have shifted towards higher value-added economic activities. So, it seems that the only way for the Malaysia is to do more efforts to empower the industries with higher value added. On the other hand because higher value added industries must have more research activities, more high quality of human capitals.Innovation and creativity extremely is based on the research and quality of human capital. And the human capital and research are products of high quality universities. in my opinion malaysia in on the right track to develop research universities which are more envolved in the creative and innovative research activities, but on the other hand there some problems in the composition of students in the malaysian universities. that is discussed in the next point. 7- First Class Universities to Reduce judgment Drain and Keep the Researchers (Specifically, Natives) afterward Graduation in the CountryHowever, it seems that Malaysia is very serious in developing the research universities, but today Malaysia is a address for students of other developing countries, specifically Muslim countries. Though a large number of students in the high quality universities are foreigners and specifically in the graduate and postgraduate levels. However, presence of exter nal student specially has some financial benefits for these universities and in addition can boost the research activities and research project defined under educational programs, but it have some disadvantages too.To clarify more, when these international student finish their programs most of them are reluctant to stay more in Malaysia, so they go seat to their home countries or transfer to some western or other developed countries. It means that Malaysia still is nurturing researcher to send them to developed countries (the same problem is in other developing countries). temporary hookup, commonly fresh researcher and graduates must be employed in the innovative and creative companies that produce high value-added products.However, developed countries always have their attractiveness for the highly educated people, but generally the native graduates are less willing to leave their home country (if they can educate in first class universities with a high salary base after gradua tion) than international student which come to Malaysia to transfer to another country or go back to their home countries. Therefore, it is a key factor to develop the Malaysian universities to the first class universities to reduce the brain drain phenomena in the Malaysia and provide the creative and innovative industries with rich resources of high-quality human capitals.In fact, the human capital is the backbone for each creative and innovative firm and without that, they can do nothing. We can deduce Malaysian universities performance has a significant effect to reach the 2020 vision. 8- Sustainability through Branding by domestic help Investors Today Malaysia is a destination of foreign investments. While mostly foreign investors are international companies that look for a cheap work force, they choose the low-cost countries to establish their factories.On the the other hand they usually transfer their factories, and have got their innovative centers, research centers and de sign offices in the home countries, which are mostly developed countries. Therefor they have the ability and authority to easily transfer their factories to each other country that suggests them more advantages than the current country (Malaysia). It means that however, have had precious and substantial developments in the past years, but these development could not be considered as sustainable developments.If fact economic growth, low unemployment rate and foreign investement and labour-intensive industries are in contradiction with the vision of 2020, outwardly. That is why the Malaysian government knows that it has to emphasize more on the niche industries, with higher value-added and a bigger value chain. In addition, because international companies keep their design offices on their homelands they do not help the research activities to grow in the Malaysia. Though, the brain drain problems still remain due to underdevelopment of universities and research institutions.But, by i ntroducing and developing domestic brands with an international market and international famousness, we can be hopeful that they can reduce the brain drain, empower research institutions and gift the Malaysia a sustainable growth and development. Another reason that can be mentioned for developing original Malaysian brand is that however, the Malaysia it going going further than its regional competitors to a high-income nation, there is a probability that these competitors implement some similar plans in their countries.And because at that time they have to implement similar policies like emphasizing the high value-added or creative and innovative industries, so they can be a potential threat to the future competitiveness of the Malaysia in attracting foreign investors in these kinds of industries. 9- Domestic Private Investment instead of Foreign Investement However, foreign investment had a significant effect on the economic growth of every country usually the domestic investments provide a more sustainable development for the country.Certainly, foreign investment has its advantages for every economy (for the Malaysia, too), but too much dependence on the foreign investment has its disadvantages, too. I believe that the Malaysia has to emphasize on the domestic private investement, beside foreign investement. Domestic investors have religion, historical, national, and patriotic loyalty to their home country. While foreign investors are very sensitive and spiky. They will leave the country soon after than they find a better place for investment. In addition, international political issues can affect foreign investement.Universal superpowers can enact some sanctions formally, or informally to affect and hit Malaysias economy (like the Iran) if the Malaysia want to insist on its national interests or beliefs which are in conflict with those superpowers interests. 10- Global Economic Conditions and Crises As we know in the past decade, the global economy has se nsed numerous crises. 1998 Southeast Asia, 2002 dot-com bubble burst, 2008 financial crisis, and now European financial crisis, while still we can see the 2008 crisis is not finished. In addition that there are not good signs for these two last crises to finish soon.Some economists believe that USA will have a turning point and depreciation economy at least in next few years, something like the Japans lost decade. Developing strong bonds with global economy can benefit the Malaysias economy when the economy is in good condition. But if the global economy or regional economies that the Malaysia has common interest with them experience bad conditions, the Malaysia will be affected badly, too. May be the only problem that the Malaysia cannot find an effective solution for that is the global economic condition and crisis.Bibliography central Bank Malaysia. (2010). Annual Report. Kuala Lumpur. Ministry of Eduation. (2011). Economic Transformation Programme A Roadmap for Malaysia. Kuala Lupmur. Oxford Business Group. (2011). The Report Malaysia 2011. London Oxford Business Group publication. World Bank. (2011). Malaysia Economic Monitor Brain Drain. Bangkok World Bank. YAKCOP, T. S. (2011, July 26). MALAYSIAS ECONOMIC CHALLENGES CHARTING POLICY RESPONSE TOWARDS A HIGH INCOME ECONOMY. Kuala Lumpur, Malaysia.

Shen Fu

Shen Fu The book Shen Fus Six Records of a Floating keep is both an autobiography and love tosh of a man named Shen Fu, who was educated toward the path to grow up to be a scholar, but he kept on failing the exams. He went on to earn his living as secretary for a magistrate and also selling off his married womans artwork. His wife is the girl that he fell had fallen in love with as a young child. Together, they had a very weird and odd relationship (at to the lowest degree compared to our modern day idea of a relationship).I presuppose that Shen Fu really wanted the big job as the magistrate, but it also seemed like he didnt really want to work very hard for the position. Perhaps he was a tad on the lazy side of things. He grew up in a rather scholarly middle class family and he spent much of his bread and butter onerous to pass the exam. The only problem was that he kept failing it over and over again, and did never actually get around to passing it. Shen Fu seemed to focus a lot of his attention on status, and I think that it was mostly due to his family and his social class that he was born into.It seems to me that the higher status you had back then, the more you focused on status and put cosmos born of high class up on a pedestal. Shen Fu his whole life was seeking this Floating Life which basically means that youre economically secure, and that life is a more of a dream rather than actual reality. I thought he was always seeking this because he was always trying to figure out how to make a good deal more money, or to get a desirable scholarly position. Shen Fu, in my opinion, was rather grasping and materialistic, and was generally out for himself.Although, to be fair, he did provide for his family by taking on many contrastive kinds of jobs, loans, and even by attempting to sell his wifes artwork. This book is actually better known being a love grade. Though it is much different then what we think a love story should traditionally consist of. Shen Fu was known for spending a lot of time with Prostitutes, and his wife seemed ok with it, she even went and found him a concubine. Shen Fu basically viewed his wife as his equal, rather than looking down on her as a woman, this was a very rare view for a man to have considering the time and posterior this took story took course.Most traditional loves stories would make this story appear crazy, this is mostly because the more traditional thought of love is between two people sharing and expressing reciprocal feelings for each some other. Love is generally not thought of as the wife going out and searching for a good Concubine for her husband to repose with. However, I think the more romantic and warming part of the story was that Shen Fu and his wife, Yun, enjoyed reading, drinking, and writing poetry together. I actually think that they genuinely enjoyed each others company.Another reason why this story could be view as a bit of a romance, was because Shen Fu was really co mmitted to supporting his family by running(a) and taking on many jobs and responsibilities. His dedication to his wife was pretty romantic in and of itself. I didnt think that Shen Fu was a filial son because on that point was a lot of conflict between his family. Think that a lot of the conflict was because he went down in class and never did become a magistrate like he and his family had hoped he would.It seems like his family viewed at him as if he didnt try hard enough and was a somewhat of a mishap to them. I would consider Shen Fu in the lower to middle class, because, he never got the job as a magistrate and didnt have enough money to adequately support his family, so he has to sell off his wifes artwork. I would probably put him in the lower class, but the fact that he came from a middle class family and had a concubine might put him a little on the higher side of classes. I think that this story of Shen Fus life does indeed exemplify the typical lifestyle during the Qin g Dynasty.Shen Fu and his wife both viewed each other as equals, which back then was really different from the norm. How he focused mush of his attention on status was a really big thing during the Qing era, and how he aspired to have a floating life style. I think it also showed how that even though he had a wife, he went out drinking with prostitutes and with his Concubine, which seems like it was pretty common back then. Overall, I thought that it was actually a pretty interesting book. It definitely wasnt what I was expecting, and It gave a good example of how life was for his class during the Qing era.

Database Management Systems Essay

While the database management system terminology has become widespread in India, there is a vast space for the adoption of the systems. The market place potential still has a significant fare of spread to increase market sh ar. A computer database is a repository of structured data or information and a database management system is a collection of programs that allows storage and retrieval of this data efficiently.Database management systems have undergone significant changes over the last xxx years. Starting with IBMs IMS, a hierarchical database management system, in the early 1970s to the recent grid computing relational database management system Oracle, the database technology has undergone a substantial technological change. During the last decade, relational management system or a derivative of it has become a de facto hackneyed of the industry.ANSI SQL has become the standard query language to interact with any DBMS, though each vendor has its own extension to the stand ard SQL. (The Indian Express Limited) According to Gartner, in 2008, the Indian DBMS market was worth around $194 million and is expected to grow by 20% in 2010 over 2009. It expects the Indian DBMS market coat to reach $233 million in 2010.According to a Forrester Research report, the open-source database market stands at $850 million and is expected to grow by more than 40%, to $1. billion, by 2011. Though small in comparison with the $16 billion commercial database market, it is still a significant feat considering most open-source databases meet no licensing costs. (Gartner) The size, growth, and sheer desire to gain a competitive edge lured global DBMS vendors to India. They have opened offices, signed local partners, and translated their software and they are finding success.Driven by the inherent need for businesses of all kinds to manage their information, Indian database management system (DBMS) software vendors support customers in a tumid variety of markets. From an I ndian market perspective, there is still a long way for all vendors to go. The market potential still has a considerable amount of spread to increase market-share, says Anil Menon, Country Manager, Software Group Channels, IBM India/South Asia.

Company †Strengths and weaknesses Analysis Essay

Application Assignment Application Assignment on Situational Analysis and SWOT common to solely told themespgs MM-112 to MM-122 PART B and C (to be submitted together) (15+ 5 Marks) Comp either Strengths and weaknesses Analysis Remember this assignment is in continuity to the previous marketing assignment. Here we do a strength and weakness analysis for our association vis -a- vis competitors. We need to know A. What special strength/ competence or assets company has to satisfy the needs of guests? B. Who competes with us in meeting those needs and what is their competence, strength or asset?Can we scale our own menage and the major competitors on those competencies and strengths? This kind of an analysis follows a 3-step process. 1Identification of either our Competitors. Competition does not stem yet from ingatherings or riotouss that compete directly for your market share but also from any company that satisfies the like customer need. (Refer to the market concept of com petition at the end of the assignment ) 2List the areas in which your organization or the competitor has the competence. Needless to say that these areas should be industry relevant.An implicative list of the areas in which a loyal can energise strength / competence is listed below. Innovation ?Ability to develop innovative products ?Amount of Rs. worn out(p) on R&D ?Patents that a company has to its credit ?Technical product or servicing superiority Manufacturing ?Favorable Cost Structure ?Flexible production operations ?Access to Raw materials ? smell of work force ?Capacity ?Outsourcing Finance- Access to capital ?Ability to generate funds in the in brief and long run ?Ability to use debt and equity financing ?Parent firms willingness to finance forethought ? whole tone of top and middle charge ?Knowledge of business ?Culture ?Strategic goals and plans ?Entrepreneurial thrust ? be after or operation system ?Loyalty ?Quality of strategic decision making. Marketing ?Product feel reputation ?Product preeminence ?Brand name recognition ?Customer orientation ?Breadth of the product line ?Segmentation ?Distribution ?Retailer alliance ?Advertising / Promotional skills ?Sales force ? dish Customer base ?Size and loyalty ?Market share ?Growth of segments servedThis list is only indicative to serve as a guide to the major areas in which a firm can have strength/ competence. You can add on or delete items to suit to your company and industry. 3Scaling your organization vis a vis the competitors on the parameters listed above-The Competitive strength Grid *(Please refer exhibit at the end of the assignment) Once the strengths / assets relevant to the industry have been identified, one has to scale ones own firm and the major competitors on those strengths. One such grid has been done for the Luxury car market.The left side of the grid identifies the areas in which a luxury car maker can have strengths/ competencies namely product quality, product differentia tion etc. On the right side various brands have been scaled with either less than total, average or above average flummox with respect to the strength/ competence identified. For ex. Cadillac has above average position in product quality, average when it comes to product differentiation and less than average on dealer satisfaction, every last(predicate) 3 areas being key to success in a car market. Assignment questions 1.Identify all the major competitors to your product. (Already done in part A of the assignment) ICICI bank HDFC SBI Deutsche Bank Citibank Goldman Sachs 2. Identify and list all the major strengths/assets/ competencies relevant to your industry. Core competencies Customer service Risk management & Compliance Strategy & ontogenesis vehement leadership and management Sales, marketing and Operations Client base and brand 3. Scale your firm and any two other competitors on these strengths in a Competitive Strength Grid as is shown in the example. HSBCICICI bankDeutsc he Bank Customer service pull ahead to the customer is good Good relationship management Premier clients focused cells Reach to the customer is good Premier clients focused cells Reach to the customer is good Good relationship management Premier clients focused cells Risk management & Compliance reference Risk Operational Risk Market Risk Credit Risk Operational Risk Market Risk Credit Risk Operational Risk Market Risk Strategy & Development Reach to global markets Presence in acclivitous economies Specific to one country Reach to global marketsStrong leadership and management Business expansions & Leadership avow Culture of developing and retaining leaders Strong world-wide management and leadership Business expansions regionally Strong management presence Business expansions & Leadership support Strong international management and leadership Sales, marketing and Operations Consumer / Transactional Sales Advisory / Relationship prudence Sales Consumer / Transactional Sales Ad visory / Relationship Management Sales Consumer / Transactional Sales Advisory / Relationship Management SalesClient base and brand History and strong brand Your local banker approach internationally celebrated brand Strong regional brand History and strong brand internationally renowned brand 4. Do you have a war-ridden advantage superior to that of the competitor in any or more area? Do you see major areas for improvement in any competitive area? The areas of competitive advantage are Strategy & Development Reach to global markets Presence in emerging economies Strong leadership and management Culture of developing and retaining leadersStrong international management and leadership Client base and brand History and strong brand Your local banker approach Internationally renowned brand Areas for improvement Larger presence in retail operations in emerging economies Leveraging technology to increase efficiency, access to markets and risk management Innovation by providing weekend banking and banking in non official hours PART C Assignment question 1. Based upon PART A and Part B of the assignment, consolidate the Strengths , Weaknesses, Opportunities and Threats for your organization into a SWOT Grid.