Company †Strengths and weaknesses Analysis Essay

Application Assignment Application Assignment on Situational Analysis and SWOT common to solely told themespgs MM-112 to MM-122 PART B and C (to be submitted together) (15+ 5 Marks) Comp either Strengths and weaknesses Analysis Remember this assignment is in continuity to the previous marketing assignment. Here we do a strength and weakness analysis for our association vis -a- vis competitors. We need to know A. What special strength/ competence or assets company has to satisfy the needs of guests? B. Who competes with us in meeting those needs and what is their competence, strength or asset?Can we scale our own menage and the major competitors on those competencies and strengths? This kind of an analysis follows a 3-step process. 1Identification of either our Competitors. Competition does not stem yet from ingatherings or riotouss that compete directly for your market share but also from any company that satisfies the like customer need. (Refer to the market concept of com petition at the end of the assignment ) 2List the areas in which your organization or the competitor has the competence. Needless to say that these areas should be industry relevant.An implicative list of the areas in which a loyal can energise strength / competence is listed below. Innovation ?Ability to develop innovative products ?Amount of Rs. worn out(p) on R&D ?Patents that a company has to its credit ?Technical product or servicing superiority Manufacturing ?Favorable Cost Structure ?Flexible production operations ?Access to Raw materials ? smell of work force ?Capacity ?Outsourcing Finance- Access to capital ?Ability to generate funds in the in brief and long run ?Ability to use debt and equity financing ?Parent firms willingness to finance forethought ? whole tone of top and middle charge ?Knowledge of business ?Culture ?Strategic goals and plans ?Entrepreneurial thrust ? be after or operation system ?Loyalty ?Quality of strategic decision making. Marketing ?Product feel reputation ?Product preeminence ?Brand name recognition ?Customer orientation ?Breadth of the product line ?Segmentation ?Distribution ?Retailer alliance ?Advertising / Promotional skills ?Sales force ? dish Customer base ?Size and loyalty ?Market share ?Growth of segments servedThis list is only indicative to serve as a guide to the major areas in which a firm can have strength/ competence. You can add on or delete items to suit to your company and industry. 3Scaling your organization vis a vis the competitors on the parameters listed above-The Competitive strength Grid *(Please refer exhibit at the end of the assignment) Once the strengths / assets relevant to the industry have been identified, one has to scale ones own firm and the major competitors on those strengths. One such grid has been done for the Luxury car market.The left side of the grid identifies the areas in which a luxury car maker can have strengths/ competencies namely product quality, product differentia tion etc. On the right side various brands have been scaled with either less than total, average or above average flummox with respect to the strength/ competence identified. For ex. Cadillac has above average position in product quality, average when it comes to product differentiation and less than average on dealer satisfaction, every last(predicate) 3 areas being key to success in a car market. Assignment questions 1.Identify all the major competitors to your product. (Already done in part A of the assignment) ICICI bank HDFC SBI Deutsche Bank Citibank Goldman Sachs 2. Identify and list all the major strengths/assets/ competencies relevant to your industry. Core competencies Customer service Risk management & Compliance Strategy & ontogenesis vehement leadership and management Sales, marketing and Operations Client base and brand 3. Scale your firm and any two other competitors on these strengths in a Competitive Strength Grid as is shown in the example. HSBCICICI bankDeutsc he Bank Customer service pull ahead to the customer is good Good relationship management Premier clients focused cells Reach to the customer is good Premier clients focused cells Reach to the customer is good Good relationship management Premier clients focused cells Risk management & Compliance reference Risk Operational Risk Market Risk Credit Risk Operational Risk Market Risk Credit Risk Operational Risk Market Risk Strategy & Development Reach to global markets Presence in acclivitous economies Specific to one country Reach to global marketsStrong leadership and management Business expansions & Leadership avow Culture of developing and retaining leaders Strong world-wide management and leadership Business expansions regionally Strong management presence Business expansions & Leadership support Strong international management and leadership Sales, marketing and Operations Consumer / Transactional Sales Advisory / Relationship prudence Sales Consumer / Transactional Sales Ad visory / Relationship Management Sales Consumer / Transactional Sales Advisory / Relationship Management SalesClient base and brand History and strong brand Your local banker approach internationally celebrated brand Strong regional brand History and strong brand internationally renowned brand 4. Do you have a war-ridden advantage superior to that of the competitor in any or more area? Do you see major areas for improvement in any competitive area? The areas of competitive advantage are Strategy & Development Reach to global markets Presence in emerging economies Strong leadership and management Culture of developing and retaining leadersStrong international management and leadership Client base and brand History and strong brand Your local banker approach Internationally renowned brand Areas for improvement Larger presence in retail operations in emerging economies Leveraging technology to increase efficiency, access to markets and risk management Innovation by providing weekend banking and banking in non official hours PART C Assignment question 1. Based upon PART A and Part B of the assignment, consolidate the Strengths , Weaknesses, Opportunities and Threats for your organization into a SWOT Grid.