Business Policy (Case Study) Case Study Example | Topics and Well Written Essays - 1750 words

Business Policy ( ) - Case check ExampleIt is observed that the most powerful feature of the Ford is its flexibility to assimilate with various market place dapples. This extreme feature has help the company to vie with many competitive aspects of the market. It also seems that the Ford possesses an economical management team whothat effectively forecasts the market and changing consumer tastes and thereby designs innovative car models. This case claim gives a detailed view of the automobile industry evolution and its progress over different eras. This typography evaluates the features of Ford Motor Company and also analyzes impact of 2008-09 economic crises on the company. Context of the case The first internal-combustion powered vehicles were notably produced by Gottlieb Daimler and Karl Benz in Germany. This was an epoch-making innovation in the history of automobile industry. By the end of nineteenth century, hundreds of manufacturers were producing automobiles both in Eu rope and in America. The twentieth century witnessed the rapid development of automobile industry and thus the upward trends in sales volume were clearly visible aft(prenominal) the Second World War. From the figure 4.1, it is precise that trucks and buses were less produced in US at the beginning of the nineteenth century as compared to different passenger vehicles (p.49). However, this trend gradually changed after 1990s and it can be clearly attributed to the effects of globalization and industrialization. Uncertainty over the design and technology of the motorcar was the major get laid that impeded the early years of automobile industrial growth. The figure 4.3 indicates that US motor vehicle turnout as percentage of worlds production gradually declines from 1965 to 2008 (p.50). During the earlier periods of motor vehicles production, the internal-combustion engines faced regretful competition from steam as well as electric motors. However, ranges of fascinating features of internal combustion engines could endure the market. Over this period, companies brought different designs and technologies among which many one-promising designs were relegated to the scrapheap of history. As we discussed earlier, the Ford Model T was one of the designs that became the decoct of attraction of automobile market in this period. Different countries adopted different sized market segments so as to capture the market opportunities. It is necessary to note that Fordism was the first major revolution in parade technology although Toyotas clean production got world wide acceptance during the 1980s and 1990s. The case reflects that the cost of creating a new mass-production passenger car from drawing board to production line was in pleonastic of $1.5 billion. This huge cost associated with product development blocked faster economic growth of car manufacturers. This situation persuaded the companies to think about the concept of mergers and acquisitions. These integra tion processes and thereby combined operating costs have assisted the companies to take advantages of lower product development costs economies. The figure 4.4 shows that Ford had made alliances with numbers of other automakers like Tata and Toyota. The Fords trend of the past 30 years shows that the firm moves toward increasing outsourcing of materials, components, and run with intent to achieve lower